Preview of Final Results

final-results


Download the PSD

Apple Ad.zip | 8.65 MB
Download from Filesonic
Download from Website


Grungy iPhone Application Advertisement Photoshop Tutorial


Resources


Step 1: Setting up the Document

Open Photoshop and create a new document with the below settings – Width: 1200px, Height: 760px. Click OK to get started.

step-001

Now we will create guides in our document. Make sure the rulers are on, View > Rulers (Cmd/Ctrl + R), and set the measurement units to Pixels by right clicking on them. Create a new guide, by clicking on the ruler and dragging the mouse. Drag the new guide to 40px. Do the same thing on each of the four borders.

step-001-2


Step 2: Creating the Background

Download the Vintage paper TEXTURE PACK and open Texture C. Place Texture C in your document. Stretch the texture to the borders of the document until it fits perfectly. Change its Blending Mode to Multiply. Open Texture A and do the same thing. Change Texture A’s Blending Mode to Darken and set its Opacity to 60%.

step-002

Now we will create a Stripes Pattern. Create a new document (4px on 4px). Use the Pencil Tool (P) to create the following image:

step-002-2

After you’ve created the pattern press Edit > Define Pattern. Name your pattern however you like (I named mine “Stripes”). Now go back to the original document. Create a new layer above Texture A and name it Stripes. Choose Edit > Fill to fill the layer. Hitting Cmd/Ctrl + Delete (Backspace) also enables you to do this. By clicking the Cmd/Ctrl button you fill your layer with the Background Color. But, if you click the Opt/Alt key instead, you can fill your layer with the Foreground Color.

Back to creating the background. Double click Stripes (Or click Layer > Layer Style > Blending Options) and set its Fill Opacity to 0%. Then, go to Pattern Overlay and scroll to the bottom of your pattern list. Choose the stripes pattern. After you picked the stripes pattern change the pattern’s Blending Mode to Multiply and set its Opacity to 10%.

step-002-3

The background is done! Just group the background’s layers in order to make your layer section more organized. Name the background group “Textures”.


Step 3: Creating the Background of the Application’s Icon

Create a new layer above the group Textures. Group the new layer and name the group “App”. Use the Rounded Rectangle Tool (U) and create a rounded rectangle with the following settings:

step-003

After creating the rounded rectangle click Layer > Layer Style > Gradient Overlay. Change the gradient’s colors to #277282a and #5092a5. Now duplicate the rounded rectangle and decrease its width and height by 2px (90px on 90px). Double click on the decreased rectangle. Go to the Gradient Overlay section again and change the colors of it to #8dc2c4 and #c8f5ff. Now, After you have a pair of rounded rectangles, duplicate again the top one, or the brighter one, and decrease its width and height by 2px (88px on 88px). After you have decreased the rounded rectangle, change its Gradient Overlay colors to #49849d and #91ced9. Duplicate the top rounded rectangle and double click it. set its Fill Opacity to 0% and apply a Pattern Overlay with the stripes pattern from before. Now, select all of the rounded rectangles and align them horizontally and vertically.

If you have followed the steps correctly you are supposed to get this result:

step-003-2


Step 4: Creating the Person on the Application’s Icon

Open your profile photo and select the area in which the head and shoulders appear. Apply a layer mask on the layer to hide everything except yourself. Notice! The selection you select does not have to be very accurate. Later on we will decrease the size of your image to a small size (about 90px on 90px), and we will apply a Color Overlay on it, so you won’t be able to see the small details.

step-004

Drag your edited profile photo to the original document. Decrease the photo’s size to about the size I did (See Below).

step-004-2

Then load the Stripes layer’s selection, and apply a layer mask on you photo’s layer. Then, double click the Profile Photo’s layer and apply the following styles:

step-004-3

We’re almost done with the icon! The only thing left is to create a highlight layer. Create a new layer above the Profile Photo and name it Highlight. Select the Ellipse Tool (U) and create a white ellipse above the rectangles and the photo. It should look like this:

step-004-4

After creating the ellipse apply the following Layer Styles on it:

step-004-5

If you finished applying the Layer Styles on the Highlight layer you’re almost done! The only thing you have left to do is to apply a Layer Mask on the layer and to apply a Drop Shadow effect on the bottom layer.

Click and drag, while holding Opt/Alt, the Layer Mask’s thumbnail of the Stripes layer on to the Highlight Layer. After applying the Layer Mask double click the bottom layer and go to the Drop Shadow section. Apply the next settings:

step-004-6