When you were growing up, did you always want to become a graphic designer or a photographer? Why or why not?

As a kid I always liked things related to art, but I also enjoyed cooking and biology. At school whenever I studied painting and drawing, I loved it, but I also liked the natural sciences such as biology and chemistry. I did not know I wanted to be in adulthood, as decided at age 18 when I finished high school. Then I enrolled to study graphic design because when I design I feel happy and enjoy the experience.

As a senior graphic designer and enthusiastic photographer, how do you keep yourself fresh?

I keep fresh reading a lot around a bit not only design trends but also things that please me like cooking, fitness, science, history, photography, music and technology since this helps to get inspiration, also watching movies, surfing the web or playing games. I think it's important to have a lot of information in the mind to mix and interpret that with your own vision through design or photography.

How would you describe your approach to design and which part of your design process do you enjoy the most? Why?

My way of approaching the design is first I research the issue or problem that is related to the project I’m working on, to have a better overall understanding. After this, I analyze and organize this information and considering the audience to which it is addressed, the customer's style and budget, then a message is developed to communicate and it is related to visual forms, colors and elements that are consistent with this message. Then choose the technique, tool and most suitable materials for design and photography. The most enjoyable part is when I'm already designing on the computer or behind the camera but I think part of the research is the most important because without information and a solid foundation for the creation of the message and concept the design and photography fail to communicate what is really needed in the project.

Which recent projects have given you the most satisfaction?

The recent project that has given me great satisfaction is what I have worked with Jenofonte S.A.S., in this project we developed digital comics, short films and entertainment products. In this project I realized graphic design for comics (logos, snacks, buttons), I also made the finished artwork and web design. I really like this project because I learn a lot of things and I like the results. With them I will work on a new collaborative project in which I will do photo manipulation for another history of entertainment. You can find more information (in Spanish) on the website.