Because I'm also very interested in social causes, this poster competition seemed like a really nice opportunity. The brief was to design a poster for the 'International day to end impunity'. The story is that in the last ten years, more than 500 journalists have been killed and in 9 out of 10 cases, the murderers have run free.

The idea was to design a series of posters that were linked through a black frame, the use of colour, the typography and the style of illustration. The first one shows a rope that centers in the pencil. I felt the image was strong, simple, but confronting. Confronting enough to make you interested in knowing more about it. The second one was a single illustration of a raising fist, inspired by the Russian propaganda posters. The last one, the one with the pencil and the crosses, was to stress the amount of murders. All the single crosses joined together become a dramatic awareness.

Only the one with all the red crosses and the pencil (there are actually more than 500 crosses!) was selected for the final 40. The pre-selection was made because of the enormous amount of contenders, I believe it were over 350.

The best 10 posters were to be chosen by the amount of likes on Facebook. This was the part that disappointed me a little, but was to be understood from the opinion of the organization. Their aim was, of course, to gain as much public awareness as possible, and through Facebook, they could reach a big audience. However in my opinion, the 'likes' voting system will not necessarily provide the best 10 poster designs. The ones who are able to mobilize most Facebook 'friends', will get the most votes. It's a question of numbers, not of quality. But those were the rules to play by, so I could calculate on the outcome.

Besides that, It was just really fun to participate in a really nice initiative. That's what is most important. And it was a nice opportunity to share my designs.

Any message or word of advice for our readers?

Keep absorbing all the beautiful stuff around you and try to think about what it is that makes it so beautiful. It eventually makes you see differently and turns you into a better designer.