Import the Lightning brush. Create a new layer and make a white lightning between the hands of the our guy. If needed add a layer mask and hide the hard edges that the brush may have.
Double click the lightning layer and use the following options for the layer style.
Create three more layers and on each paint a different lightning between the hands of the guy. Apply to each the same layer style as we did in the previous step.
Create a new layer and change the blending mode to Overlay. Choose a round soft brush at 30% Opacity and paint a bit of light over the face of our guy.
Create a new layer and change the blending mode to Overlay. Choose a standard chalk brush and change the Opacity to 30%. Lower the size to 3 pixels and scribble some details in the areas indicated below.
Create a new Hue/Saturation adjustment layer and lower the Saturation to -69. Click on the layer mask of the Hue/Saturation adjustment layer and press D to make the colors default and Alt + Backspace to fill the mask with black. Now with a round soft brush at 100% Opacity paint over the hair to reveal the saturation effect only here.
Create a Curves adjustment layer and drag the white curve down to darken. Fill the layer mask with black and again paint with a white brush over the hair. Now we have a nice black hair.
Create another new layer and change the blending mode to Overlay. Select a round soft brush and increase the size to 50 pixels. Lower the opacity to 20% and paint a couple of times over the abs (especially over the six pack), biceps, hands and face.