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Step 10
Hold the Ctrl key and click on the layer mask thumbnail in the Layers palette. This should create a selection based on the layer mask.
With the selection activated, click on the 
button and choose Brightness/Contrast. This will create a new Brightness/Contrast adjustment layer and apply the selection to the layer mask.
Step 11
In the Brightness/Contrast settings, set the Brightness to -50 then click OK.
Final Results
Here's the final results of this photo effect. If you didn't do a good job painting the layer mask earlier, you can use the 
or 
tools to refine the layer mask.
Before and after:
100% crop:
