Download Lightroom presets and LUTs, absolutely free. Use the presets to add creativity and style to your photos.
Here, is a another example of image, I made with the same technique.
To take it further, play & experiment with various textures, the blending modes, also changing the various Adjustments options like Invert, Posterize, Hue/Saturations settings etc. gives the different results. You can also make the text look grungy or rusty using grunge textures, its just the matter of exploring the powers of Photoshop & tapping your creativity!