Interview with Designer and Director Anthony Neil Dart

Interview with Designer and Director Anthony Neil Dart
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What is it about typography that you love?

Typography is such a geeky thing to get into - and its only recently that I have become really focused on type. But it is a voice, and a complex language below the surface, something most people take for granted in the digital age because its all around you all the time - like breathing air. I have always loved images and type and their ability to covey powerful narratives and emotions. I like exploring that push and pull between the two. They say a picture is worth a thousand words and its the same for letters.
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What is your work process like?

There are two basic routes - I will dive in and just start playing around once I have an idea, its pretty random and organic. I will just tweak things until it feels right - or I'll really spend time in pre production drawing up scamps by hand and figure out a pre determined work flow to achieve the results I want, but even then I like to experiment and try new things.
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Can you tell us more about your work, "Synthesize"? What is the story behind this work?

Its all there in the name - to combine a number of things and elements into a cohesive whole - Its a brilliant metaphor for my work in general.
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Do you experiment on using new mediums or techniques?

All the time - its often the most rewarding part of the process. What keeps you busy nowadays? Any new projects that you're working on right now? Busy busy busy! I have a whole bunch of crazy projects going on everything from fully computer generated and animated television spots to illustrative type projects for print.

What advice can you give to our readers?

Never give up! - Determination is the key - just make sure you love what you do so it does not feel like work all the time. Secondly just put in the hours to develop your passion, practice, produce and embrace change.
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More about Anthony Neil Dart

www.anthonyneildart.tv https://www.behance.net/DARTA

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