You've made a lot of Ad visuals and they are all well presented. Is there any point in your life that your designs got rejected? If so, what it is and how did you handle such rejection?

Of course. There is nothing special about it. More than that, i think this is a part of routine. Both designer and client have to cooperate and work as a team to achieve an adequate result. They are equally responsible. On the other hand, there are cases where both client and designer believe they did all their best and yet can't get to a conclusion and refuses to give ground. Often it indicates that something went wrong from the very beginning, and here we return to what i was saying about initial examining of the task. Every designer have to admit that the client has the right to want what he wants. It is designer's headache to make sure that he understood the task correctly. If the client doesn't happy with the result, it's not his fault. It's just a lack of communication in the process.

If you were a buyer or a client, how would you describe your work in one sentence?

Definitely it would be: "Shut up and take my money!"

More about Evgeny Kazantsev

You can find more of Evgeny's works on his Behance profile.