In this tutorial I will explain how to create a grungy iPhone Application advertisement using Photoshop CS5. The tutorial will be explained step by step, and will include all of the details and tips you will have to know in order to finish it correctly.

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Grungy iPhone Application Advertisement Photoshop Tutorial

Resources

• Vintage paper TEXTURE PACK - Knald
• Cloud Photoshop Brushes - Milanda
• iPhone 4 - reddevilsX
• Futura Font - Font Yukle
• Cheyenne Hand Font - 1001 Free Fonts
• A profile photo (I recommend your own)

Step 1: Setting up the Document

Open Photoshop and create a new document with the below settings - Width: 1200px, Height: 760px. Click OK to get started.

Now we will create guides in our document. Make sure the rulers are on, View > Rulers (Cmd/Ctrl + R), and set the measurement units to Pixels by right clicking on them. Create a new guide, by clicking on the ruler and dragging the mouse. Drag the new guide to 40px. Do the same thing on each of the four borders.

Step 2: Creating the Background

Download the Vintage paper TEXTURE PACK and open Texture C. Place Texture C in your document. Stretch the texture to the borders of the document until it fits perfectly. Change its Blending Mode to Multiply. Open Texture A and do the same thing. Change Texture A's Blending Mode to Darken and set its Opacity to 60%.

Now we will create a Stripes Pattern. Create a new document (4px on 4px). Use the Pencil Tool (P) to create the following image:

After you've created the pattern press Edit > Define Pattern. Name your pattern however you like (I named mine "Stripes"). Now go back to the original document. Create a new layer above Texture A and name it Stripes. Choose Edit > Fill to fill the layer. Hitting Cmd/Ctrl + Delete (Backspace) also enables you to do this. By clicking the Cmd/Ctrl button you fill your layer with the Background Color. But, if you click the Opt/Alt key instead, you can fill your layer with the Foreground Color.

Back to creating the background. Double click Stripes (Or click Layer > Layer Style > Blending Options) and set its Fill Opacity to 0%. Then, go to Pattern Overlay and scroll to the bottom of your pattern list. Choose the stripes pattern. After you picked the stripes pattern change the pattern's Blending Mode to Multiply and set its Opacity to 10%.

The background is done! Just group the background's layers in order to make your layer section more organized. Name the background group "Textures".

Step 3: Creating the Background of the Application's Icon

Create a new layer above the group Textures. Group the new layer and name the group "App". Use the Rounded Rectangle Tool (U) and create a rounded rectangle with the following settings:

After creating the rounded rectangle click Layer > Layer Style > Gradient Overlay. Change the gradient's colors to #277282a and #5092a5. Now duplicate the rounded rectangle and decrease its width and height by 2px (90px on 90px). Double click on the decreased rectangle. Go to the Gradient Overlay section again and change the colors of it to #8dc2c4 and #c8f5ff. Now, After you have a pair of rounded rectangles, duplicate again the top one, or the brighter one, and decrease its width and height by 2px (88px on 88px). After you have decreased the rounded rectangle, change its Gradient Overlay colors to #49849d and #91ced9. Duplicate the top rounded rectangle and double click it. set its Fill Opacity to 0% and apply a Pattern Overlay with the stripes pattern from before. Now, select all of the rounded rectangles and align them horizontally and vertically.

If you have followed the steps correctly you are supposed to get this result:

Step 4: Creating the Person on the Application's Icon

Open your profile photo and select the area in which the head and shoulders appear. Apply a layer mask on the layer to hide everything except yourself. Notice! The selection you select does not have to be very accurate. Later on we will decrease the size of your image to a small size (about 90px on 90px), and we will apply a Color Overlay on it, so you won't be able to see the small details.

Drag your edited profile photo to the original document. Decrease the photo's size to about the size I did (See Below).

Then load the Stripes layer's selection, and apply a layer mask on you photo's layer. Then, double click the Profile Photo's layer and apply the following styles:

We're almost done with the icon! The only thing left is to create a highlight layer. Create a new layer above the Profile Photo and name it Highlight. Select the Ellipse Tool (U) and create a white ellipse above the rectangles and the photo. It should look like this:

After creating the ellipse apply the following Layer Styles on it:

If you finished applying the Layer Styles on the Highlight layer you're almost done! The only thing you have left to do is to apply a Layer Mask on the layer and to apply a Drop Shadow effect on the bottom layer.

Click and drag, while holding Opt/Alt, the Layer Mask's thumbnail of the Stripes layer on to the Highlight Layer. After applying the Layer Mask double click the bottom layer and go to the Drop Shadow section. Apply the next settings:

Step 5: Creating the Download Button

Before we start creating the Download Button, go to the Futura Font link in the resources and download the following weight of the font: Light, Medium, Bold, and Extra Bold.

Let's get started! Now, we will create the button with the same technique I showed you in Step 3. Create three new rounded rectangles with these sizes: A. 302px on 76px, B. 300px on 74px, and C. 298px on 72px. Apply on the three rectangles the Layer Styles we used in Step 3. Then, duplicate the top rectangle and apply the Settings and Layer Styles we have applied on the Stripes layer earlier.

Select the type tool. Use the Futura Font and select the Extra bold weight. Type "Free Download!". Use font size 22pt. Then, apply the style which we used on the Profile Photo. And after applying the styling options align all the layer horizontally and vertically. Just apply the Drop Shadow effect, that we applied on the bottom layer of the app, on the bottom layer, and you should get this:

If you got the result I did, group the button layers and name the group "Button".

Step 6: Type the Download Description Text

Select the type tool again. Use the Futura font with Black color, Light weight, and 30pt size. now write: "Download the new iDeitch App for FREE.". Change word "iDeitch"'s weight to Medium.

Step 7: Create the iTunes Store Icon

First create a rounded rectangle. width 147px, height 48px, and background color #6d6d6d. Then type "Available on the iPhone"' using Myriad Pro, in size 7.5pt and "iTunes Store" in size 18pt. Then create another, smaller, rounded rectangle which will be the iPhone later. Set its width to 18px and height to 32px. Then, Create a rectangle above the rounded rectangle which represents the screen of the iPhone (13px on 19px). After that create a circle which stands for the menu\back button (3px on 3px). Afterwards, load the selection of all the layers (except the background) and apply an Invert Layer Mask by Opt/Alt clicking the Layer Mask button. Then load again the selection of the screen and the menu button and fill the selection with White in the Layer Mask of the Background. And finally, group all the layer and name the group "iTunes Store"

Now just group the layers and groups: "iTunes Store", "Download the new iDeitch App for FREE.", "Button", and "App". Name the group "Download".

Step 8: Place our Icon in the iPhone

Open the iPhone file. Before dragging the whole iPhone document to our project I want you to hide the following layers:

After deleting the layers I showed you, group the layers left (without the background) and name the group "iPhone". Then, drag the iPhone group to our document and decrease its size to 348px on 680px and drag it until it lays besides the guides on the left.

Duplicate the group App and drag it into the iPhone Group, then into "Springboard Components" and then into "Springboard Icons". Then, decrease the group "App copy" by 45% (till 55%), hide the Drop Shadow effect from the bottom layer, merge all of the App copy group, and apply the Drop Shadow effect again. After that, write "iDeitch" with the following settings, and then apply the same Drop Shadow effect to the text:

Rename the app icon to iDeitch and group the app icon and the text which says "iDeitch". Name the group iDeitch.

Step 9: Add the comment on the iPhone

Select the type tool. type "Download Now!" with Cheyenne Hand Font, font size 16pt. Then rotate the text layer 25 degrees clockwise.

Now we're going to create the arrow. Create a new layer. name it "Arrow". Select the Pen Tool (P) and create the following path:

Now select the Brush Tool (B) and select the default round hard brush. Change its size to 2px. Make sure the Hardness is 100% and that your Foreground Color is black. Switch back to the Pen Tool and right click the path we have created a second ago. A new menu is supposed to open up where you have right clicked. Pick "Stroke Path". Now we have finished the arrow itself. Let's create the head of the arrow: Create the following path and repeat the steps we did to create the body of the arrow:

Group the "Download Now! comment and the Arrow. Name the group "Comment" and drag it into the top of the group iPhone.

Step 10: Create the Colorful Title and Background

Open the Cloud Brushes brush set. Create a new layer under the group Textures. Name it "Clouds". Select the first brush in the brush pack and paint the layer as shown below, with the colors #ffed21, #fd43f2, #3fcbee:

After finishing the background create a new layer. Select the Type Tool (T) and write "iDeitch" with the settings below. Then, type "NEW APP" with the other settings below, on a different layer. Use the color #ffed21. Then group the two text layer and name them "Yellow". Duplicate "Yellow" and rename it to "Blue". Move the Blue group a little to the right and up and apply on the layers the following Layer Styles:

After applying the Layer Styles group the groups Yellow and Blue and name their group "Title".

Step 11: Create the "Made By Ofek Deitch" Sign

Create a new layer and group it. Name the group "Made By". select the layer we have just created, and using the Type Tool (T), write "Made By" with the settings below. Then, Create another layer and type "OFEK" (The settings are found below). Create another last layer and type "DEITCH" with the setting below.

Rotate the layer that says "OFEK" 90 degrees CCW (Counter-Clockwise). Arrange the layers like this:

Step 12: Putting the Copyright at the Bottom

Create a new layer. Select the Type Tool (T) and type: "Copyright © 2011 by Ofek Deitch. All rights reserved.". Before typing, change the Type Tool's settings to the following ones:

Step 13: Arranging the Layers

Before we even start organizing our layers, have a look on how our layers are supposed to be ordered:

Let's start! First things first, hide all the layers except Background and Textures. Then, show the layer Clouds. After that, show the iPhone group. Make sure the iPhone is aligned to the left guide and is vertically aligned to the center of the document. Afterwards, show the Download group but hide all the layers and groups inside it. Show the group Button. Align it to the bottom guide and near the right guide. Then, show the iTunes Store group and align it to the the right guide and align it, vertically, to the center of the group Button. After that, show the text layer inside the Download group. align it to 50px above the Button group and align it, also, to the same X value (so they start together). Then, show the App group. Align it, horizontally, to the center of the text layer, and vertically to the center of the iTunes store group.

Before you continue, check according to the image above if you have done the previous step correctly until now. If so, then great! You can continue! But if not, then find what you have done wrong and fix it.

Let's continue! Show the group Title. Click Cmd/Ctrl + T to Free Transform the group. On the top left you will see this bar:

Change the X and Y values to the same as shown on the image above. Now show the "Made By" group.

Change the X and Y values to the same as shown on the image above. And finally! Show the copyright layer and horizontally align it to the left guide. Then, vertically align it to the center of the area between the bottom border of the document and the bottom guide.

Final Results

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