Interview with Marcelo Schultz: How Drawing Video Game Characters Led to Projects for Nike

Interview with Marcelo Schultz: How Drawing Video Game Characters Led to Projects for Nike
Interview with Marcelo Schultz: How Drawing Video Game Characters Led to Projects for Nike

Marcelo Schultz is a designer from Brazil who is famous for his intricate 3D typography created with Photoshop. His journey started from drawing video game characters in his childhood to creating 3D typography art for companies such as Nike and Supra Footwear. Read this interview and learn how he got started and how his art has improved since last year.

Welcome to Photoshop Tutorials! Thank you for interviewing with us. Can you give us a brief description of how you got started in design and why you chose this field?

Thank you, glad to be here! I always liked to draw things. When I was a child I used to draw video game characters, cars and objects, always exploring the depth, perspective and stuff like that. I didn't know what I would be when I was adult. I almost tried Architecture, I researched about the profession and not liked it. The only choice I had was Graphic Design. I'm happy to have chosen it because there are many fields that I could work using my skills!

Viking Illustration
Viking Illustration


Many of the artworks on your Behance profile are ornate and typographic. How did you come up with this style?

Everything started with a friend that told me he was making typography works for a website, and every week that website published the best arts. I was a bit bored to work in the office, making corporate stuff only. I had free time after the work, and I thought it would be great to back to illustrations. I started with some work a little shy, but, on every work I was getting better and better. Then a client from Australia asked for a freelance work, they saw the work I did on that website. And, it was how everything started.

Calligraphic is my Type!
Calligraphic is my Type!


Which piece of artwork is your favorite and why? What was the design process for it?

I used to like the "Save the Nature", but, I had a chance to work for Nike, and the work I did for them was amazing. I think the "Sports theme" is the best area I could work. They asked for some sketches to get the right direction. The best part was they said "You have all the freedom to create!". I've sent three options and they liked one of them. Then, they said, feel free to chose what colour you want to use. I think, was the best client I've ever had.

Save the Nature
Save the Nature

Nike - Just Do It
Nike - Just Do It


As shown in many of your works, you start off by drawing. These days, many people skip the drawings and do everything on the computer. How does drawing help compared to starting from scratch on the computer?

Yes, I knew some good designers that are good doing it directly on the computer. The thing is that I am like an "Old school" designer, I like to put the ideas on the paper, even if it is simple, it keep all my thoughts alive. Some works I do has more than one sketch. Sometimes I like the detail that the first sketch has but not the rest, so I use parts of all the sketches I do. Also, many sketches can improve your skills.

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19 comments on “Interview with Marcelo Schultz: How Drawing Video Game Characters Led to Projects for Nike”

  1. "Our clients are mostly restaurants. The work I do in my office is different of I do as “artist”. I think, our office clients are harder to work, they usually don’t understand the importance of design and the designer work. A work that supposed to be simple turns a hard work to finish."

    SO TRUE. Restaurant owners are very picky about everything! They will tell you to move a small reservation form to different spots on the page only to go back to the original one I designed. They don't respect your design decisions.

    1. Im a designer too and people don't realize this from the start. They believe their job will be just design but its much more... Accounting, sales, project management, etc. that is the reason I believe most designers fail. You got to be an all around person to freelance!!!

  2. What are all those tools on the left side of your photoshop? Some kind of painting addon? I see it in your Harley Davidson video

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