George Stoyanov is a Graphic designer extraordinaire. At a young age of 21, he has several years of experience in Interaction and Graphic design. He has a wonderfully fresh take on design, which has earned him clients like Nike, BBC, Paco Rabanne and Pizza Dominoes. Get to know more about George as he shares his passion, inspiration and design philosophy in this interview.
Can you tell us more about yourself? What were your influences, growing up?
I’m a 21-year-old motivated Graphic designer from Bulgaria. I have more than 4 years of experience in Interaction and Graphic Design. I have been involved in many projects. Some of my big projects were for Nike, BBC, Paco Royanov is a freelaabanne, Pizza Domino’s, AXA healthcare, Nokia+Nielson, Nationwide and etc. I have a big amount of successfully finished projects from the concept to the full completion. An open minded and creative person with fresh ideas.
Have you always been into graphic design?
I always have interests in all kind of arts. When I was a kid I had my own computer. I had the opportunity to work on it. I think I was 8-9 years old. But of course I used the computer for games and entertainments until my brother showed me Adobe Photoshop 5.0. He worked on this stage too. Everything was changed! My brother showed me the basics of Photoshop 5.0 and I was very impressed. It was funny to create some kind of graphic objects, shapes, layers and match all of them until they become a finished work. I have been learning Photoshop on my own. In the beginning I made all my projects for me without aim. At that time I didn’t have much Photoshop tutorials and I had to experiment with this program. Little by little it became my hobby. I could remember that I had interest in matte painting but not for a long time. Graphic Design will be my love forever. A couple of years later I decided that Graphic Design is the thing that I want to gain and work all my life. After my graduation my career began as a Digital artist.
Does your environment influence your designs? Where do you usually find inspiration?
I think that everyone can find the inspiration that it needs in everything around us. I find inspiration in music, people, nature, movies and other artist too. I usually spend more time in watching something then working. The ideas often come in that way. But maybe the biggest inspiration we can find in our imagination.
Which would you say you enjoy doing more, typography or digital art?
It’s hard to say. Recently I make more typography designs as digital art. I find Typography design very exciting. On the other hand I like Digital art too. Though it’s hard to say. I’m thinking to mix these two styles in one. It could be beautiful.
What is it about typography that you love?
I found typography design funny and interesting because of more than one thing. Typography holds interesting ways of communication with the viewers. For example with some interesting words or short sentences produced in a creative way you can grab the attention of the audience more than a graphics only. I made my typography designs in bright and positive colors. I think that one good and artistic text can make you feel it.
What is your work process like?
Well, the process I think is unique for every project. When I start a new project the main idea that I have at the beginning of the work often change to another. In the process of work a new idea and inspiration appear so I can change the whole conception. I often start something then another… I forgot the first that I start and after a couple of months for example I come back to this unfinished work again.
Do you experiment on using new methods or techniques?
I always make experiment on new techniques. I always try to mention innovations with every new project. I mix different styles and techniques trying to find something new.
I found your entry, “Movement” very intriguing. What’s the story behind this?
That’s right! That was my aim! To intrigue the viewers! The idea was to create a mass of all elements with variety of colors and movements. Like a whole human mind with all things moving around. This project was created in three parts. You can see it on www.nioon.com. That’s my personal web site.
Can you share us your design philosophy?
Be different and do what you want! Do not listen what others said. Work hard with imagination, inspirations, ideas, aims and passion.
Any new projects that you’re working on right now?
I’m in the process of preparing a lot of new projects in Typography, Digital Art and Interaction Design. For 2012, the projects that I made for Nike is going to be produced on the market. These projects are very interesting! Here is the place to give thanks to everyone on the Nike Team that gave me the opportunity to work with them. I have a lot of new ideas but I need some more time to be done with them.
Thank you for the interview. I hope you visitors will find this interesting and have fun!